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Scaling up an ecommerce business from scratch is one of the most rewarding things you can do. Building a sustainable online store that continues to grow month after month is not easy but it's possible. You can choose to do it yourself if you have the skills or you can outsource your marketing to a team like The Online Collective to really take it to the next level. Regardless of the route you choose, here is a list of crucial steps that I recommend to increase sales for your ecommerce business. Identify your competitive advantage Here are some important questions to answer: Why do people buy from your site? Is it because of great prices or high-quality products? Or maybe they just like how easy it is to use your site and make purchases smoothly without any problems along the way (which is always an important consideration). Whatever the case may be, defining this will help guide you in creating an effective sales funnel. Add urgency to your product listings Use words like "limited supply," "only 2 left," or "sold out." Don't feel bad about using the F word in your marketing (fear). It works on humans, so you should definitely use it. Add a countdown timer to your product listing to create a sense of urgency. This will make people buy faster because they don't want to miss out on the deal! When they see that time is running low they'll act fast and buy immediately instead of thinking about whether or not they should buy it later when there's still plenty of time left before midnight! And if someone doesn't buy within that time frame then their chance is gone forever! This seriously works! Add customer reviews One of the best ways you can increase your sales is by adding customer reviews to your ecommerce site. Customer reviews are a form of advertising that customers respond to, because they build trust with potential buyers. When a customer sees that other people have bought from you, they’re more likely to buy too. They feel like they know what they’re buying and can make an informed decision about whether or not it’s right for them. Use strategic prices One of the most important aspects of your product is the price. The price you set for your products will have a direct effect on their sales, as it's one of the main factors that determine whether or not customers will buy them. If your prices are too high for the perceived value, customers won't be willing to buy your products. If they're too low in general, then you'll suffer from losses due to lower margins. The best way to set effective prices is by first knowing who your target market is and what their expectations are when it comes to pricing. You should also get an idea of how much competitors charge for similar items before deciding on a final figure yourself. Finally, make sure everything makes sense financially: if production costs are too high compared with projected sales volume or demand levels drop off unexpectedly then selling at those levels would lead towards losses rather than profits so careful consideration must be given here too. Take advantage of marketplace advertising You should take advantage of marketplace advertising, which allows you to reach shoppers who are already interested in your products. You can target shoppers who are already on your website by using a retargeting ad that's shown to users who have previously visited your site without making a purchase. This will help guide them back to checkout and increase conversions. You can also target shoppers who have added items while browsing through your store, but haven't made any purchases yet with an “add-to-cart” retargeting campaign, which shows ads to people who've added specific items to their carts but haven't checked out yet. These types of ads are great for encouraging hesitant buyers! Finally, you can use app install retargeting to show those same visitors more relevant personalized offers across the web—in other words: showing them things that they'll actually want! If you're not an ad wiz, fret not. The Online Collective will help you with everything. Think of us as your marketing bestie! Target lookalike audiences Lookalike audiences are one of the most popular and effective ways to reach your target audience. By creating a lookalike audience, you can use Facebook ads to target people who are similar to your existing customers. This approach helps you reach new customers without needing to spend extra money on advertising because it's based on existing data about past customers. Use customer data to create a lookalike audience. When creating a lookalike audience using Facebook Business Manager, you'll have access to several different types of information about your current customers. You can use this information for targeting purposes by targeting people with similar interests or demographics (age group, location). Use retargeting ads Retargeting ads are great for increasing brand awareness, customer engagement and loyalty. Why? Because they use the power of the internet to follow up with people who have already visited your website. This way you don't have to worry about getting new visitors on your site and then trying to persuade them into making a purchase—you're just reminding people who've already shown interest in what you're selling that what you offer is still available for purchase! In order to set up retargeting ads, there are three basic steps: first you'll need to create an image or video ad that represents your product or service. Then when someone visits one of your pages (or clicks through from another site), Google will show that ad with some variation whenever they search using keywords related to your business. This can happen across all devices including mobile phones and tablets so long as they're connected online. Create a winning sales funnel In the online world, where there are literally thousands of websites vying for your attention, you need to stand out. You also have to drive sales. Here's how to do both: Create a sales funnel. This is step one in increasing your ecommerce business' sales by 20 percent or more. Your sales funnel should be well-defined and include every single step involved in buying your product or service. For example, if you're selling t-shirts online, here's what the steps might look like: Product page Cart page (shopping cart) Checkout page (submit credit card information) Confirmation page (confirm order) As you can see, there are many different ways to increase sales for your ecommerce business. You can make more sales by using a few of these ideas or all of them to really set yourself apart from your competition. Contact The Online Collective for expert help in marketing and scaling up your business.